Jordan has made great strides since joining the WTO in reforming its economy and liberalizing its trade regime. As a rule, an import license is not required, with the exception of some products, such as: mineral water, cookies, industrial milk powder and used tires. There are also quantitative restrictions on the import of certain manufactured goods. In addition, some specific products are reserved for government trade: sugar, wheat, flour, rice, milk powder, cigarillos, frozen chicken, lentils and seafood.
Beneficial agro-food production. Other products require special permission or are reserved for local organizations or factories, such as certain fruits and vegetables, certain chemicals, medicines, salt, certain foods, telecommunications equipment, raw skin, bottles
Some Jordanian companies prefer working for Cash Against Documents. You can specify the payment terms only if you are covered by a letter of credit or a bank guarantee. Offered bonds (5%) and terminated bonds (10%) are common practice in public markets. Please note that bank guarantees should usually be signed at your local bank.
Like the rest of the Middle East, human contact underlies Jordan’s trade relations. Jordanians appreciate the fact that foreign businessmen are coming to meet them. It is also necessary to be regular and patient in order to enter the market. The small size of the country allows you to organize several meetings a day.
Jordanians are often versatile and always open to new business opportunities. In most cases, they are agents from several companies in various fields. Large Jordanian companies often operate as a group in which the parent company creates many subsidiaries that are specifically involved in one or more specific areas. The Jordanian market is open to imports, but very competitive. In some sectors, more and more competition from the Far East.
The quality of European products is still appreciated, but the price is very important in the negotiations. Therefore, to enter the market, it is sometimes necessary to revise prices downward. Monitoring and persistence are very important in an Arab country, including Jordan. Therefore, do not think that a great meeting will automatically lead to a sale, but even if you have a promise. You must know how to be patient, but persistent in the future, without disturbing the potential client.
As for trips to receptions, the main difficulty of the country is the location of your interlocutor’s office, since there is no physical address in Jordan. Therefore, it is necessary to have landmarks (hotels, institutions, etc.). Before each appointment, make sure you know the place, perhaps the taxi driver does not know the address. However, the simplest solution is to ask your contact person to indicate the path to the driver using a GSM call once in the immediate vicinity of his office.
Regarding appointments, it is recommended to arrive on time, Jordanians are usually punctual. It is highly recommended that you confirm your appointments the day before or in a few hours. Jordanian businessmen are generally open and hospitable. Usually each meeting begins with a handshake. If there is a lady among your Jordanian colleagues and if she is not veiled, you can take the same attitude as with a man. If, on the other hand, it is veiled, stick to the expectation: if it reaches out, answer. If she greets you only in words, save her.
Agro-business in Jordan. For any prosperity in the Jordanian market, periods of Ramadan, when activity slows down, and periods of religious holidays should be avoided. During which all administrations and the private sector are closed (sometimes for a whole week). Although Jordan has signed a peace agreement with Israel, most of the population is of Palestinian origin. Therefore, it is better not to raise the topic and not to mention that you are doing business with this country.